in the new energy vehicle market
The crisis triggered by BYD’s factory project in Brazil is a typical example of failing to properly balance growth with costs. As the largest economy in South America, Brazil offers immense potential in the new energy vehicle market, making it a key target in BYD’s global strategic layout. However, such high-growth markets also come with significant risks. According to a statement from the Brazilian Labor Prosecutor’s Office, BYD’s contractor,the Jinjiang Group, severely violated labor laws: workers faced excessively long hours, poor living conditions, and even had their passports confiscated. These actions were deemed “slave-like conditions”, sparking a strong social backlash in Brazil. While BYD quickly responded by terminating its contract with the Jinjiang Group, its response in China was to avoid addressing the core issue, attempting to shift the focus by claiming it was a smear campaign สล็อต เว็บตรง